The 9th edition of the Shenzhen Original Design Fashion Week just recently came to a close. An event that this year focused on the theme of sustainability. Three high-end fashion days showcasing the brands of Chinese designers for a total of 25 shows and about 10,750 spectators.

A three-day event focusing on prosperity understood as environmental responsibility that once again highlighted the key role care for the environment has also when it comes to international communication.

This year too, Magniflex had a starring role as part of a round-table which saw the participation of several Italian businesses operating in Southern China in such industry sectors as fashion, automotive, leather tanning, and furniture. An invitation to participate came directly from the Italian General Consul who grasped the brand’s essence and asked for us to take part in such a significant event.

The event also saw the participation of local authorities and numerous students of the University of Technology of Shenzhen and the Marangoni Institute.

A special occasion to remind everyone that there is no planet B and that the time has come to seriously think about the future of our ecosystem.